Streaming service ViX collaborated with Atlanta-based motion graphics and animation studio Creative Mammals to create the above spot showcasing the female fútbol players of Mexico's Liga MX Femenil.
The animated spot starts with a muted palette that lights up with color and patterns as the game gets going.
“Our aim with this promo was to create a visual concept around the glory of fútbol,” writes Creative Mammals. “…interaction with the fútbol unleashes vibrant colors, reveals club details on the players' jerseys, and awakens the warrior from within.”