January 6, 2023
CNN Asks 'What Happened to America's Mayor?'
INTROSTORYGALLERYCREDITS
Spot, created with Mocean, asks how Rudy Giuliani went from being America's Mayor to insurrection inciter.

In the eighties, nineties and early 2000s, Rudy Giuliani was considered a serious force to be reckoned with.

He made his name as a hard-charging attorney general in the eighties, leading the federal prosecution of New York City mafia bosses as U.S. Attorney for the Southern District of New York. Although he lost his first election to become mayor of New York, he succeeded in 1993 and held two terms in that office. During those eight years, Giuliani was credited with cleaning up Times Square and he kept New York City and the country calm during the attacks of 9/11, earning him the nickname “America's Mayor.”

“That was the man meeting the moment,” says one interviewee in the spot.

RELATED: CNN Dives Into Real-Life Succession Story with ‘The Murdochs'

But Giuliani's need to stay in the spotlight ultimately proved to be his downfall as he hitched his wagon to President Donald Trump, taking on the role of Trump's personal attorney.

“A theme that runs through his life is that he's gotta be at the center of the action. Rudy's gotta be the star,” says a talking head.

In that role, Giuliani found himself supporting Trump's questionable dealings in Ukraine, which led to Trump's first impeachment, and potentially aiding and abetting insurrection on January 6, 2021 as a violent mob invaded the U.S. Capitol.

In its new documentary, Giuliani: What Happened to America's Mayor?, CNN explores the question of how Giuliani fell so far, working to showcase the complexities of a once respected man who became a polarizing political figure.

Giuliani: What Happened to America's Mayor? premieres Sunday, January 8 at 9 p.m. ET/PT on CNN.

Credits

Client: CNN Worldwide

EVP, Head of Global Communications: Kristine Coratti

(Former) Senior Vice President: Rick Lewchuk

VP, Group Creative Director: Whit Friese

Sr. Marketing Director: Stephen Krill

Sr. Creative Director: Edward Reid

Creative Directors: Jeff Mielcarz, Leah Hall, Robin Sterling

Design Director: Jobel Jose

Sr. Writer Producer: Ike Anyachonkeya

Marketing and Production Assistant: Anila Alam

Sr. Director of Production: Matt Barnett

Director of Production: Nichole Goralnik

Sr. Resource Manager: Denise Patierno

Production Coordinator: Vinnie Lombardo

Production Resource Manager: Jordan Boge

Agency: Mocean

Executive Creative Director, AV: Pam Postrel

Executive Creative Director, Key Art: Kishan Muthucumaru

Creative Director, Key Art: Nathan Wheeler

Assoc. Creative Director, Key Art: Robert Dunbar

Sr. Art Director, Key Art: Jon Cua

Writers, AV: Pam Postrel, MaryKate Cadden

Editor: Nate Hoeft

Creative Coordinator: MaryKate Cadden

Graphics: Dave Eagle

Graphics Producer: Mick Briggs / Dave Eagle

SVP Post Production: Doug Salkin

Post Supervisor: Jared Burgin

Conform Artist: Allan Giron

Audio Mix: Brian Magill

Music: Mocean Music Supervision

Account Executive: Michael DeCastro

SVP, Client Partnerships: Amy Palmer

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