For NFL Network's Super Bowl takeover, Culver City, Calif.-based production studio Charlie Co designed a bold and beautiful motion graphics package, taking advantage of the spectacular Arizona landscape while incorporating super-saturated hues.

The graphics, while unique, were built off of Super Bowl LVII's brand guidelines, which included all things Arizona. Lines of bright color weave through each treatment, enhanced by elements drawn from symbols of Arizona's indigenous culture.

Super Bowl LVII takes place Sunday, February 12 on Fox with pre-game coverage all week on NFL Network. The game between the Philadelphia Eagles and Kansas City Chief will be played at State Farm Arena in Phoenix, home of the Arizona Cardinals.