Australian streaming channel SBS On Demand showcases both its acquired dramas and its editing skills in brand spot, “It Starts Here.”

“Using a driving vocal with a simple message, we created a dynamic edit with bold GFX to drive viewers to our free streaming platform,” wrote SBS' Jamie Benterman in an email describing the spot, which started running late last month.

Among SBS' offerings are such series as Rogue Heroes, Safe House, Vigil, Django, Shrill, Wayward Pines, Cobra and Sisi, with acquisitions coming from all over the globe.