Molly Mitchell will lead production company Identity's New York City office as its newest executive producer.

In her new role, Mitchell will oversee all aspects of production and development, working with Identity's directorial roster to deliver work across media.

“It's invigorating to join a well-established brand that takes risks,” Mitchell said in a statement. “We share the same enthusiasm for the future of our industry. Identity embraces a different way of thinking, and that was really important for me. I'm really drawn to creative that pushes boundaries, from quirky comedy to provocative tabletop — I like being a part of work that keeps us all on our toes! There's also a great amount of trust, and that's paramount to any successful relationship.”

Prior to joining Identity, Mitchell managed talent for Big Sky Edit, Assembly Films and MacGuffin Films. She then transitioned into producing from production through post on both the production and agency sides.

In 2020, Mitchell founded Houseboat, a “floating” production house “built to shape itself specifically for every campaign, with a mission to represent diverse voices and perspectives across the industry,” according to the release.

“Molly brings great knowledge of what is happening now — the trends, the changes and the opportunities. Having run her own company, she knows what it takes to be successful, and she's built an amazing reputation for herself,” said Identity founder Joe Masi, also in a statement. “Identity is involved in many things, and I was looking for someone who could grow not just Identity, but the company as a whole.”