TV/Streaming
Promo Mojo: NBC Stays on Top With ‘Suits LA’
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NBC scores top three slots with ‘The Americas,’ and ‘Grosse Pointe Garden Society.’
by
February 26, 2025

NBC’s new legal drama spinoff Suits LA tops the Promo Mojo ranker for the week ended February 23, making it TV’s most promoted show. The network also takes second place for new nature docuseries The Americas, narrated by Tom Hanks, and third place for its new drama Grosse Pointe Garden Society.

Cable networks round out the rest of the chart, with Fox News serving up a general promo for its news coverage in fourth place, and Food Network heating up the sixth season of cooking competition Tournament of Champions in fifth.

Notably, Tournament of Champions scores the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on videos below to watch in a new browser tab.]

1) Suits: LA, NBC

Impressions: 725,596,838
Interruption Rate: 1.56%
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 94%, Local 2%, VOD/OTT 4%
In-network Value: $1,339,085
Out-of-network Est. Spend: $2,447,929

2) The Americas, NBC

Impressions: 594,618,521
Interruption Rate: 2.23%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 89%, Local 4%, VOD/OTT 7%
In-network Value: $606,391
Out-of-network Est. Spend: $2,187,701

3) Grosse Pointe Garden Society, NBC

Impressions: 497,076,063
Interruption Rate: 1.67%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 83%, Local 5%, VOD/OTT 12%
In-network Value: $1,115,459
Out-of-network Est. Spend: $1,414,650

4) News coverage, Fox News

Impressions: 293,179,058
Interruption Rate: 0.61%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $407,733
Out-of-network Est. Spend: $0.00

5) Tournament of Champions, Food Network

Impressions: 250,013,503
Interruption Rate: 1.35%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 98%, Local 0%, VOD/OTT 2%
In-network Value: $977,590
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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