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Promo Mojo: ‘SNL’ Celebrates 50th Anniversary Atop Ranker
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NBC also takes fourth for ‘Grosse Pointe Garden Society.’
by
February 19, 2025

NBC’s Saturday Night Live 50th anniversary special, which aired on Sunday, tops the Promo Mojo ranker for the week ended February 16, making it TV’s most-promoted show. The network also takes fourth place for its new drama Grosse Pointe Garden Society.

NBC is joined by fellow traditional broadcaster CBS, which gives some love to new drama Watson in third place, plus its Sunday lineup of shows — 60 Minutes, Tracker, The Equalizer as well as Watson — in fifth place.

Rounding out the ranking is Fox News, which serves up a general promo for its news coverage in second place.

Notably, the Watson promo scores the highest iSpot Attention Index (140) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click below videos to watch in new browser tab.]

1) Saturday Night Live, NBC

Impressions: 859,481,250
Interruption Rate: 1.40%
Attention Index: 126 (26% fewer interruptions than avg.)
Imp. Types: National 94%, Local 2%, VOD/OTT 4%
In-network Value: $1,610,817
Out-of-network Est. Spend: $2,070,703

2) News coverage, Fox News

Impressions: 299,709,826
Interruption Rate: 0.52%
Attention Index: 135 (35% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $424,441
Out-of-network Est. Spend: $0.00

3) Watson, CBS

Impressions: 261,678,490
Interruption Rate: 0.87%
Attention Index: 140 (40% fewer interruptions than avg.)
Imp. Types: National 83%, Local 5%, VOD/OTT 12%
In-network Value: $839,887
Out-of-network Est. Spend: $420,488

4) Grosse Pointe Garden Society, NBC

Impressions: 257,468,542
Interruption Rate: 1.79%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 88%, Local 4%, VOD/OTT 8%
In-network Value: $537,142
Out-of-network Est. Spend: $1,002,393

5) Sunday lineup, CBS

Impressions: 254,523,622
Interruption Rate: 0.87%
Attention Index: 133 (33% fewer interruptions than avg.)
Imp. Types: National 92%, Local 3%, VOD/OTT 5%
In-network Value: $1,067,586
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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