‍

NBC’s new high-concept crime drama The Hunting Party tops the Promo Mojo ranker for the week ended February 2, making it TV’s most promoted show. The network also grabs second place for The Voice and fifth place for Saturday Night Live’s 50th anniversary special, set to air on Sunday, February 16. 

NBC is joined by fellow traditional broadcast network Fox, which hypes new survival competition Extracted in fourth.

Rounding out the ranking: HGTV, which gives some love to The Flip Off, starring exes Tarek El Moussa and Christina Haack, in third place.

Notably, Saturday Night Live scores the highest iSpot Attention Index (140) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

1) The Hunting Party, NBC

Impressions: 473,635,276

Interruption Rate: 1.98%

Attention Index: 124 (24% fewer interruptions than avg.)

Imp. Types: National 96%, Local 1%, VOD/OTT 3%

In-network Value: $805,101

Out-of-network Est. Spend: $2,530,491

2) The Voice, NBC

Impressions: 329,977,383

Interruption Rate: 1.31%

Attention Index: 135 (35% fewer interruptions than avg.)

Imp. Types: National 90%, Local 4%, VOD/OTT 6%

In-network Value: $929,831

Out-of-network Est. Spend: $1,262,536

3) The Flip Off, HGTV

Impressions: 227,508,849

Interruption Rate: 1.75%

Attention Index: 118 (18% fewer interruptions than avg.)

Imp. Types: National 95%, Local 1%, VOD/OTT 4%

In-network Value: $1,378,592

Out-of-network Est. Spend: $72,431

4) Extracted, Fox

Impressions: 208,279,116

Interruption Rate: 2.17%

Attention Index: 119 (19% fewer interruptions than avg.)

Imp. Types: National 85%, Local 8%, VOD/OTT 7%

In-network Value: $289,590

Out-of-network Est. Spend: $1,345,950

5) Saturday Night Live, NBC

Impressions: 205,244,665

Interruption Rate: 1.37%

Attention Index: 140 (40% fewer interruptions than avg.)

Imp. Types: National 95%, Local 2%, VOD/OTT 3%

In-network Value: $1,499,674

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).