A Super Bowl–themed Fox News promo starring network show hosts Bret Baier (Special Report with Bret Baier) and Sean Hannity (Hannity) tops the Promo Mojo ranker for the week ended February 9, making it TV’s most-aired promo.
The rest of the ranking, though, is dominated by two traditional broadcast networks: NBC grabs second place for Saturday Night Live’s 50th anniversary special (set to air on Sunday, Feb. 16), third place for new crime drama The Hunting Party, and fourth place for the new season of The Voice, while Fox hypes new survival competition Extracted (pictured above) in fifth.
Notably, the Fox News promo scores the highest iSpot Attention Index (148) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Please right click on the videos below to watch in a new browser tab.]
1) Special Report with Bret Baier + Hannity, Fox News
Impressions: 308,009,166
Interruption Rate: 0.49%
Attention Index: 148 (48% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $544,738
Out-of-network Est. Spend: $0.00
2) Saturday Night Live, NBC
Impressions: 307,951,219
Interruption Rate: 1.22%
Attention Index: 141 (41% fewer interruptions than avg.)
Imp. Types: National 94%, Local 2%, VOD/OTT 4%
In-network Value: $1,979,608
Out-of-network Est. Spend: $0.00
3) The Hunting Party, NBC
Impressions: 290,788,374
Interruption Rate: 1.97%
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 91%, Local 3%, VOD/OTT 6%
In-network Value: $1,318,313
Out-of-network Est. Spend: $671,809
4) The Voice, NBC
Impressions: 244,069,813
Interruption Rate: 1.06%
Attention Index: 136 (36% fewer interruptions than avg.)
Imp. Types: National 69%, Local 8%, VOD/OTT 23%
In-network Value: $583,730
Out-of-network Est. Spend: $358,226
5) Extracted, Fox
Impressions: 243,342,893
Interruption Rate: 2.07%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 83%, Local 9%, VOD/OTT 8%
In-network Value: $427,077
Out-of-network Est. Spend: $1,504,704
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
