USA Network’s new reality competition The Anonymous tops the Promo Mojo ranker for the week ended Aug. 18, making it TV’s most promoted show.

Cable networks dominate the chart, with USA joined by Fox News, which promotes its Democratic National Convention coverage in second place; MTV, which hypes The Challenge (billed as The Challenge 40: Battle of the Eras this season) in third; and HGTV, which gives some love to 100 Day Hotel Challenge in fourth.

Rounding out the ranking is CBS, which is working to boost Stephen Colbert’s The Late Show as it broadcasts live from the DNC in Chicago this week, in fifth place.

 Notably, Fox News scores the highest iSpot Attention Index (122) in the ranking, meaning viewers were on average highly likely to watch its DNC coverage promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser window.]

1) The Anonymous, USA

Impressions: 272,515,827

Interruption Rate: 1.89%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,201,721

Out-of-network Est. Spend: $1,194,981

2) DNC coverage, Fox News

Impressions: 211,366,732

Interruption Rate: 0.47%

Attention Index: 122 (22% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $265,216

Out-of-network Est. Spend: $0.00

3) The Challenge, MTV

Impressions: 206,483,040

Interruption Rate: 2.45%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 93%, Local 4%, VOD/OTT 3%

In-network Value: $346,920

Out-of-network Est. Spend: $878,538

4) 100 Day Hotel Challenge, HGTV

Impressions: 189,717,756

Interruption Rate: 1.38%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $764,988

Out-of-network Est. Spend: $0.00

5) The Late Show, CBS

Impressions: 187,166,334

Interruption Rate: 0.62%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $536,928

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).