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Promo Mojo: ABC Shines With 97th Annual Academy Awards
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NBC takes third and fifth with ‘Suits LA’ and ‘Grosse Pointe Garden Society,’ respectively.
by
March 5, 2025

ABC’s Oscars telecast tops the Promo Mojo ranker for the week ended March 2, making it TV’s most-promoted show.

ABC is joined by fellow traditional broadcaster NBC, which promotes new dramas Suits LA and Grosse Pointe Garden Society in, respectively, third and fifth.

Cable networks round out the rest of the chart, with Fox News serving up a general promo for its news coverage in second place, and Food Network giving some love to the sixth season of cooking competition Tournament of Champions in fourth.

Notably, the Oscars telecast scores the highest iSpot Attention Index (115) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on the videos below to watch in a new browser tab.]

1) 2025 Oscars, ABC

Impressions: 358,717,521
Interruption Rate: 1.40%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 75%, Local 14%, VOD/OTT 11%
In-network Value: $1,673,667
Out-of-network Est. Spend: $479,943

2) News coverage, Fox News

Impressions: 257,630,172
Interruption Rate: 0.59%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $353,506
Out-of-network Est. Spend: $0.00

3) Suits LA, NBC

Impressions: 242,150,113
Interruption Rate: 1.35%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 78%, Local 7%, VOD/OTT 15%
In-network Value: $1,366,887
Out-of-network Est. Spend: $0.00

4) Tournament of Champions, Food Network

Impressions: 234,413,606
Interruption Rate: 1.66%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 93%, Local 1%, VOD/OTT 6%
In-network Value: $835,887
Out-of-network Est. Spend: $99,120

5) Grosse Pointe Garden Society, NBC

Impressions: 233,209,198
Interruption Rate: 1.33%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 73%, Local 6%, VOD/OTT 21%
In-network Value: $1,009,453
Out-of-network Est. Spend: $64,892

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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