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ABC’s American Idol -- with new judge and former Idol winner Carrie Underwood replacing pop star Katy Perry -- tops the Promo Mojo ranker for the week ended March 9, making it TV’s most-promoted show. American Idol returned for its 23rd season on March 9.

ABC is joined by fellow traditional broadcaster NBC, which promotes new spinoff drama Suits LA and new nature docuseries The Americas in, respectively, second and fifth.

Cable networks round out the chart, with HGTV giving some love to Home Town Takeover in third and Discovery hyping Naked and Afraid in fourth.

Notably, Naked and Afraid scores the highest iSpot Attention Index (110) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click videos below to watch in a new browser tab.]

1) American Idol, ABC

Impressions: 327,036,754

Interruption Rate: 1.37%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 90%, Local 9%, VOD/OTT 1%

In-network Value: $1,333,230

Out-of-network Est. Spend: $662,783

2) Suits LA, NBC

Impressions: 262,377,438

Interruption Rate: 1.67%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 92%, Local 4%, VOD/OTT 4%

In-network Value: $994,261

Out-of-network Est. Spend: $199,343

3) Home Town Takeover, HGTV

Impressions: 218,869,211

Interruption Rate: 1.91%

Attention Index: 87 (13% more interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $598,199

Out-of-network Est. Spend: $126,821

4) Naked and Afraid, Discovery

Impressions: 218,451,538

Interruption Rate: 1.37%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $578,476

Out-of-network Est. Spend: $70,803

5) The Americas, NBC

Impressions: 209,270,730

Interruption Rate: 1.19%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 87%, Local 9%, VOD/OTT 4%

In-network Value: $609,820

Out-of-network Est. Spend: $128,842

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).