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NBC takes the gold with a clean sweep of Promo Mojo, starting with its Primetime in Paris nightly Olympics highlight show, which tops the ranker for the week ended August 4, making it TV’s most promoted program.

NBC is clearly making the most of the Paris Olympics, leveraging its massive audience to generate excitement for NFL Football in second, The Voice in third, Brilliant Minds in fourth and its “Chicago Wednesday” drama trio — Chicago Fire, Chicago Med and Chicago P.D. — in fifth place.

 Notably, The Voice scores the highest iSpot Attention Index (132) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click videos to watch them in a new browser tab.]

                    

        

1) Primetime in Paris, NBC

        

            

                            

            

                

                    

Impressions: 404,001,356

                    

Interruption Rate: 1.90%

                    

Attention Index: 92 (8% more interruptions than avg.)

                    

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

                    

In-network Value: $1,522,888

                    

Out-of-network Est. Spend: $81,255

                

            

        

    

                    

        

2) NFL Football, NBC

        

            

                            

            

                

                    

Impressions: 254,163,491

                    

Interruption Rate: 2.01%

                    

Attention Index: 130 (30% fewer interruptions than avg.)

                    

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

                    

In-network Value: $1,149,731

                    

Out-of-network Est. Spend: $0.00

                

            

        

    

                    

        

3) The Voice, NBC

        

            

                            

            

                

                    

Impressions: 230,233,344

                    

Interruption Rate: 2.23%

                    

Attention Index: 132 (32% fewer interruptions than avg.)

                    

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

                    

In-network Value: $1,694,206

                    

Out-of-network Est. Spend: $0.00

                

            

        

    

                    

        

4) Brilliant Minds, NBC

        

            

                            

            

                

                    

Impressions: 191,939,695

                    

Interruption Rate: 2.84%

                    

Attention Index: 131 (31% fewer interruptions than avg.)

                    

Imp. Types: National 94%, Local 3%, VOD/OTT 3%

                    

In-network Value: $910,442

                    

Out-of-network Est. Spend: $0.00

                

            

        

    

                    

        

5) Chicago Fire | Chicago Med | Chicago P.D., NBC

        

            

                            

            

                

                    

Impressions: 177,126,612

                    

Interruption Rate: 2.27%

                    

Attention Index: 126 (26% fewer interruptions than avg.)

                    

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

                    

In-network Value: $1,173,472

                    

Out-of-network Est. Spend: $0.00

                

            

        

    

        

        

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

        

            

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

            

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

            

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

            

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

            

In-network Value - Estimated media value of in-network promos.

            

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

            

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

            

Local - A promo that was aired during a local ad break slot.

            

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

            

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

        

    

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