For the second week in a row, NBC takes the gold with a clean sweep of Promo Mojo. The network’s upcoming Zachary Quinto drama Brilliant Minds is number one, making it TV’s most promoted program for the week ended August 11.

NBC made the most of its massive Paris Olympics audience to also generate excitement for NFL Football in second, The Voice in third, Today in fourth and its Primetime in Paris nightly Olympics highlight show in fifth place. The Summer Olympics in Paris bid audiences farewell on Sunday, August 11 after two straight weeks of non-stop sports news. 

 Notably, Brilliant Minds scores the highest iSpot Attention Index (145) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

1) Brilliant Minds, NBC

Impressions: 258,225,849

Interruption Rate: 1.73%

Attention Index: 145 (45% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $3,547,637

Out-of-network Est. Spend: $0.00

2) NFL Football, NBC

Impressions: 234,128,110

Interruption Rate: 1.47%

Attention Index: 135 (35% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,768,727

Out-of-network Est. Spend: $0.00

3) The Voice, NBC

Impressions: 230,345,332

Interruption Rate: 2.99%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $3,181,117

Out-of-network Est. Spend: $0.00

4) Today, NBC

Impressions: 194,774,951

Interruption Rate: 1.04%

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,310,634

Out-of-network Est. Spend: $0.00

5) Primetime in Paris, NBC

Impressions: 186,744,942

Interruption Rate: 2.48%

Attention Index: 71 (29% more interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $908,084

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).