NBC’s Deal or No Deal Island tops the Promo Mojo ranker for the week ended January 5, making it TV’s most promoted show.

Traditional broadcasters dominate, with NBC joined by Fox, which hypes its new medical drama Doc in second place; CBS, which gives some love to the Golden Globe Awards telecast in third; and ABC, which promotes its new sitcom Shifting Gears, starring Tim Allen and Kat Dennings, in fifth.

Rounding out the ranking in fourth place is Food Network’s Wildcard Kitchen.

Notably, the Golden Globe Awards telecast scores the highest iSpot Attention Index (142) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on below videos to watch in new browser tab.]

1) Deal or No Deal Island, NBC

Impressions: 382,134,933

Interruption Rate: 1.76%

Attention Index: 118 (18% fewer interruptions than avg.)

Imp. Types: National 92%, Local 4%, VOD/OTT 4%

In-network Value: $2,235,135

Out-of-network Est. Spend: $1,527,760

2) Doc, Fox

Impressions: 356,438,792

Interruption Rate: 2.25%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 90%, Local 5%, VOD/OTT 5%

In-network Value: $425,745

Out-of-network Est. Spend: $2,638,881

3) 2025 Golden Globe Awards, CBS

Impressions: 298,905,342

Interruption Rate: 1.18%

Attention Index: 142 (42% fewer interruptions than avg.)

Imp. Types: National 89%, Local 5%, VOD/OTT 6%

In-network Value: $1,601,806

Out-of-network Est. Spend: $74,256

4) Wildcard Kitchen, Food Network

Impressions: 278,333,338

Interruption Rate: 1.21%

Attention Index: 125 (25% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,512,231

Out-of-network Est. Spend: $0.00

5) Shifting Gears, ABC

Impressions: 277,038,903

Interruption Rate: 1.32%

Attention Index: 139 (39% fewer interruptions than avg.)

Imp. Types: National 85%, Local 5%, VOD/OTT 10%

In-network Value: $6,035,775

Out-of-network Est. Spend: $890,647

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).