CBS, with 'Fire Country,' is the only broadcast network to make list in week ended March 16.
by
March 19, 2025
HGTV’s Married to Real Estate tops the Promo Mojo ranker for the week ended March 16, making it TV’s most-promoted show.
Cable networks dominate this week’s ranking, with HGTV joined by CNN, which promotes the second season of its Jake Tapper-hosted docuseries United States of Scandal in third place; Food Network, which heats up the sixth season of Guy Fieri-hosted cooking competition Tournament of Champions in fourth place; and Fox News, which serves up a promo for its SiriusXM simulcast in fifth.
Rounding out the ranking is CBS, which promotes the third season of its action drama Fire Country in second.
Notably, United States of Scandal scores the highest iSpot Attention Index (114) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
1) Married to Real Estate, HGTV
Impressions: 167,445,769
Interruption Rate: 1.60%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $641,042
Out-of-network Est. Spend: $0.00
2) Fire Country, CBS
Impressions: 165,976,990
Interruption Rate: 0.49%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $737,251
Out-of-network Est. Spend: $0.00
3) United States of Scandal, CNN
Impressions: 160,866,340
Interruption Rate: 1.72%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $388,962
Out-of-network Est. Spend: $0.00
4) Tournament of Champions, Food Network
Impressions: 160,781,279
Interruption Rate: 1.77%
Attention Index: 95 (5% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $564,513
Out-of-network Est. Spend: $0.00
5) Fox News Audio on SiriusXM, Fox News
Impressions: 159,696,510
Interruption Rate: 1.75%
Attention Index: 42 (58% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $222,117
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
.png)
