Fox’s Farmer Wants a Wife tops the Promo Mojo ranker for the week ended March 23, making it TV’s most-promoted show.
Cable networks dominate the rest of the ranking: CNN promotes the second season of its Jake Tapper-hosted docuseries United States of Scandal in second place; HGTV hypes the fourth season of Married to Real Estate in third place; Food Network gives some love to the sixth season of its Guy Fieri-hosted cooking competition Tournament of Champions in fourth place; and Fox News serves up a promo for its SiriusXM simulcast in fifth.
Notably, United States of Scandal scores the highest iSpot Attention Index (120) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
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1) Farmer Wants a Wife, Fox
Impressions: 168,517,004
Interruption Rate: 1.63%
Attention Index: 98 (2% more interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $599,665
Out-of-network Est. Spend: $666,153
2) United States of Scandal, CNN
Impressions: 163,805,986
Interruption Rate: 1.46%
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $375,875
Out-of-network Est. Spend: $0.00
3) Married to Real Estate, HGTV
Impressions: 156,998,599
Interruption Rate: 1.44%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $663,364
Out-of-network Est. Spend: $0.00
4) Tournament of Champions, Food Network
Impressions: 155,463,751
Interruption Rate: 1.78%
Attention Index: 88 (12% more interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,152,234
Out-of-network Est. Spend: $0.00
5) Fox News Audio on SiriusXM, Fox News
Impressions: 155,128,910
Interruption Rate: 3.31%
Attention Index: 40 (60% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $201,420
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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