Cable mostly takes over in week ended April 6, with HGTV joined by TBS, CNN and Fox News.
by
April 9, 2025
HGTV’s home renovation competition Rock the Block, hosted by Ty Pennington, tops the Promo Mojo ranker for the week ended April 6, making it TV’s most-promoted program.
HGTV is joined by three fellow cable networks: TBS, which hypes comedy-drama Hacks in third place; CNN, which gives some love to its new original travel and food series Eva Longoria: Searching for Spain (a successor to Eva Longoria: Searching for Mexico) in fourth; and Fox News, which serves up a general promo for its news coverage in fifth.
The sole traditional broadcaster on the list: CBS, which promotes action drama Fire Country in second place.
Notably, Fox News scores the highest iSpot Attention Index (154) in the ranking, meaning viewers were on average highly likely to watch its news promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor's note: Right click the videos below to watch in a new browser tab.]
1) Rock the Block, HGTV
Impressions: 211,523,914
Interruption Rate: 1.21%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,010,025
Out-of-network Est. Spend: $0.00
2) Fire Country, CBS
Impressions: 183,527,531
Interruption Rate: 0.83%
Attention Index: 129 (29% fewer interruptions than avg.)
Imp. Types: National 97%, Local 3%, VOD/OTT 0%
In-network Value: $2,112,006
Out-of-network Est. Spend: $0.00
3) Hacks, TBS
Impressions: 159,258,177
Interruption Rate: 1.42%
Attention Index: 124 (24% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $938,875
Out-of-network Est. Spend: $0.00
4) Eva Longoria: Searching for Spain, CNN
Impressions: 143,694,029
Interruption Rate: 1.60%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $400,010
Out-of-network Est. Spend: $0.00
5) News coverage, Fox News
Impressions: 143,305,360
Interruption Rate: 1.04%
Attention Index: 154 (54% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $238,645
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
