HGTV joined by fellow cablers Fox News and TNT, with broadcast morning news shows taking remaining top-five slots.
by
April 16, 2025
HGTV’s home renovation competition Rock the Block tops the Promo Mojo ranker for the week ended April 13, making it TV’s most-promoted show for the second week in a row.
HGTV is joined by two fellow cable networks: Fox News, which serves up a general promo for its news coverage in second place, and TNT, which hypes NHL Hockey in fifth.
Rounding out the list are two traditional broadcasters: CBS and ABC, with, respectively, CBS Mornings in third place and Good Morning America in fourth.
Notably, Fox News scores the highest iSpot Attention Index (181) in the ranking, meaning viewers were on average highly likely to watch its news promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor's note: Right click videos below to watch in new browser tab.]
1) Rock the Block, HGTV
Impressions: 276,086,959
Interruption Rate: 1.12%
Attention Index: 128 (28% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,195,651
Out-of-network Est. Spend: $162,243
2) News coverage, Fox News
Impressions: 195,290,233
Interruption Rate: 0.39%
Attention Index: 181 (81% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $295,248
Out-of-network Est. Spend: $0.00
3) CBS Mornings, CBS
Impressions: 179,131,156
Interruption Rate: 0.37%
Attention Index: 132 (32% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,996,252
Out-of-network Est. Spend: $0.00
4) Good Morning America, ABC
Impressions: 152,979,587
Interruption Rate: 1.06%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $920,136
Out-of-network Est. Spend: $0.00
5) NHL Hockey, TNT
Impressions: 149,956,743
Interruption Rate: 1.61%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $790,541
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
