Five major brands – Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy – teamed up during the 97th annual Academy Awards to produce six custom commercials featuring more than 75 Hollywood stunt performers.

All six spots – starting with one of Samsung Galaxy’s two spots of the evening and followed by Carnival, Kiehl’s, L’Oréal Paris, and MNTN – can be viewed on the Oscars' YouTube channel and on Disney Advertising Instagram.

To assemble the all-star roster of stunt performers, the team brought in renowned stunt coordinator, director, and stunt performer Chris Denison. 

“This campaign is a love letter to stunt performers – the people behind the scenes who so often go unseen and uncelebrated for their contributions to movie making. I’ve just been blown away by the support and enthusiasm from our incredible brand partners, Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung,” said Denison in a statement. “From the get-go they’ve been instrumental in helping us put a spotlight on the stunt community and getting as many of these amazingly talented people in front of the camera as possible. Not as a celebrity double or unnamed stunt performer, but as themselves. Seeing it come to life has been one of the most exciting, encouraging experiences of my career as a coordinator, director, and stunt performer.”

More than 150 crew members from two Los Angeles-based production companies worked on five of the six spots, which were filmed in LA after the recent wildfires. 

Samsung shot and aired two spots in support of its new Galaxy S25. The first spot features stuntman Steve Brown, who learns from his phone that he needs to defeat the day … and Greg from accounting. Brown’s wife, also a stuntwoman, plays the barista who flees the scene. Also, the names of iconic stuntmen are listed in the glass directory that Brown crashes through. 

Brown is a former D1 wrestler turned stuntman who has choreographed such action films as Logan to James Cameron’s Avatar sequels. 

Samsung’s second spot, which aired later in the Oscars ceremony, saw stuntwoman Milly Nalin rigged up for a controlled 184-foot fall. The spot was for the Samsung Galaxy S25’s new audio eraser, which allows unwanted sounds to easily be pulled from video. 

“We believe in pushing the limits of what's possible and enriching unique passions, whether you’re into sports, gaming, or attempting jaw-dropping stunts on camera,” said Olga Suvorova, vice president, mobile experience marketing at Samsung Electronics America, in a statement.

L’Oréal Paris featured stuntwoman and Gal Gadot lookalike Samantha Win going through a plate-glass window again and again while her makeup, set by L’Oréal Infallible Setting Spray, remained intact. 

“At L’Oréal Paris, we celebrate the confidence and empowerment that comes with knowing your makeup won’t budge – no matter the conditions,” said Laura Branik, president of L'Oréal Paris USA. “Our spot proved our Infallible 3-Second Setting Mist can keep up with Hollywood’s most intense moments while also honoring the stunt performers who bring them to life. Their talent and resilience deserve recognition, and we’re proud to be part of this innovative stunt.”

Carnival Cruise Line tasked professional skydiver Hannah Betts with jumping from iconic movie pilot Fred North’s helicopter at 11,000 feet before finding the perfect landing spot in the pool of a Carnival Cruise ship. The jump, captured on the first take, was filmed from an actual helicopter flying over an actual Carnival Cruise ship in the Dominican Republic. Betts has logged more than 8,500 skydives and doubled for Sandra Bullock in The Lost City as well as performing stunts in Jurassic World. 

“Carnival Cruise Line … jumped at the chance to celebrate these incredible stunt professionals on ‘America’s Cruise Line,’ and we’re delighted to partner with outstanding partners to do that through this innovative stunt campaign,” said Amy Martin Ziegenfuss, chief marketing officer of Carnival Cruise Line.

Skincare company Kiehl’s showcased its serum-infused sunscreen in a Western-themed spot featuring Sammy Horowitz, Richard Taylor and Richard Taylor Jr. 

“At Kiehl’s, we push our formulas to the extreme—whether it’s testing them on summits, slopes, or even in the midst of a high-octane Hollywood stunt,” said John Reed, General Manager of Kiehl’s. “Our participation in this Oscars campaign is a natural extension of that spirit, celebrating the endurance of both our products and the professionals who bring cinematic adventure to life.”

Finally, connected TV advertising company MNTN had stunt driver Gary Hymes barrel through a stack of old-school TVs to make the point that they are literally blowing up the old way of doing TV advertising. Hymes, who played one of the bikers in 1978’s Grease, served as Steven Spielberg’s longtime stunt coordinator and 2nd unit director. 

“MNTN is all about premium TV and high-performance marketing, so what better way to show that than by sending a trophy truck barrelling straight through the old way of advertising?” said Mark Douglas, founder and CEO, MNTN. “This advertising stunt is proof that commercials aren’t just ads, they’re opportunities to tell unforgettable stories and create must-watch moments on the biggest screen in the house.”

The Oscars advertising stunt was produced in collaboration between Disney Advertising, ArtClass Content, Empire Stunts, Kimmelot, Maximum Effort, More Media and Really Original.