Bored during a meeting, a woman logs into Netflix, catching everyone's attention with streamer's familiar "tu-dum" mnemonic, only to be pulled into an ever-changing world featuring the streamer’s shows. Netflix this week touted its 2025 slate and dropped a three-minute teaser, packed to the brim with Easter eggs, to tease fans about what’s coming up this year.
While our bored corporate citizen floats into the air to meet some of the denizens of Stranger Things’ Upside Down, the camera pans over a coffee cup with the call letters WSQK on it, as well as scattered missing-person posters. Turns out, that poster also was plastered across Netflix’s socials. The poster states that “Jane Hopper” – better known as Eleven (Millie Bobby Brown) – has gone missing as of June 13, 1986. Could that be the premiere date of the long-awaited final season of one of Netflix’s most popular series?
An angry demogorgon knocks our girl out of that situation, blasting her through a book shelf with some interesting titles on it (For example, Frankenstein is an upcoming Netflix movie from Guillermo del Toro starring Oscar Isaac, Mia Goth and Jacob Elordi as the monster). She lands in a situation that is arguably more dangerous than the one in which she previously found herself: suited up to play Squid Games. The third and final season of that show is slated to drop on June 27.
From there, she dips into the worlds of Wednesday, Kobra Cai, Emily in Paris, The Witcher and more – in all, 26 series, specials and movies are mentioned in one way or another.
“We’re celebrating our biggest slate ever with our most ambitious brand campaign yet,” wrote Netflix CMO Marian Lee on LinkedIn. “We wanted to create something truly special. Instead of a traditional sizzle reel, this campaign helps fans experience the feeling they get while watching Netflix.”
The action-packed spot was developed in partnership with Wieden+Kennedy and directed by Megaforce. It’s edited by Adriana Legay with a soundtrack composed and arranged by Joseph Alexander.
Fans can check out everything that’s coming to Netflix on their microsite, Next on Netflix.
