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Fox’s new action drama (and Baywatch lookalike) Rescue: HI-Surf tops the Promo Mojo ranker for the week ended September 8, making it TV’s most promoted show.

The network is joined by two fellow traditional broadcasters: NBC, which hypes NFL Football in second place and The Voice in fourth, and CBS, which promotes Survivor in fifth.

Rounding out the chart is MTV, which builds excitement for the 2024 MTV Video Music Awards — airing tonight (September 11) — in third place. Megan Thee Stallion is hosting the show and Eminem is opening.

Notably, the 2024 MTV Video Music Awards scores the highest iSpot Attention Index (108) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on the videos below to watch in a new browser window.]

1) Rescue: HI-Surf, Fox

Impressions: 482,656,569

Interruption Rate: 2.07%

Attention Index: 87 (13% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,726,624

Out-of-network Est. Spend: $1,762,022

2) NFL Football, NBC

Impressions: 453,473,499

Interruption Rate: 1.79%

Attention Index: 89 (11% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,118,699

Out-of-network Est. Spend: $518,123

3) 2024 MTV Video Music Awards, MTV

Impressions: 388,317,716

Interruption Rate: 2.97%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,399,029

Out-of-network Est. Spend: $110,332

4) The Voice, NBC

Impressions: 275,686,169

Interruption Rate: 1.81%

Attention Index: 89 (11% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $4,634,610

Out-of-network Est. Spend: $0.00

5) Survivor, CBS

Impressions: 257,653,900

Interruption Rate: 0.87%

Attention Index: 88 (12% more interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $857,937

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).