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As the UK’s highest honour in entertainment marketing, the GEMA Awards recognise excellence in how entertainment is brought to audiences and sustained in culture. The competition honours the work behind how stories are launched, positioned, and experienced — celebrating the ideas, execution, and collaboration that drive discovery, engagement, and lasting audience connection. These awards spotlight the campaigns and creative efforts that define moments, build fandom, and shape how entertainment lives beyond the screen.
NOMINEES
We’re excited to honor the region’s standout achievements in entertainment marketing, promotion, and design. The 2026 GEMA Awards: General Entertainment - UK provide a platform for marketing teams and agencies to gain global recognition. Now is the time to promote your nominations, build excitement, and showcase your work to new audiences.
DOWNLOAD THE NOMINEES PRESS KIT
DOWNLOAD THE NOMINEES PRESS KIT
MEET THE
JURY
JURY
become a juror
Meet the esteemed group of industry leaders who will preside over the final round of judging for the 2026 GEMA Awards: General Entertainment - UK!
Peter Allinson
Senior Creative Director
Amazon Prime Video
Richard Biggs
Executive Creative Director
BBC Creative
James Blunden
Creative Director / Senior Editor
Intermission Film
Elliot Cardona
Executive Creative Director
Leroy & Rose
Emma Cassidy
Senior Director, Creative: TNT Sports & HBO Max UK
Skydance
Michael Cromwell
VP - Film & TV - Sync+
BMG
Daniella Dickinson
Creative Director
BBC Studios
Kate Gartland
Marketing Director
Narrative Entertainment UK
Mark Hills
Sound Designer/Creative Director
Factory Studios
Megan McGregor
Co-Founder & Creative Director
Make it Social
Lee Parker
Creative Director
Paul Philpott
Head Of Creative - Unscripted
UKTV
Kenny Reynolds
Vice President, Creative
Hearst Networks
Sasan Roohi
Creative Director
The Walt Disney Company
Dan Sully
Creative Director
Paramount
Mathias Upton-Hansen
Co-Founder & CEO
BLACKLIST
Malou van Rooij
Senior Producer / Head of Design Production
Zealot UK
Andy Vasey
Creative Director
Channel 4
WHERE
BRILLIANCE
SHINES
BRILLIANCE
SHINES
ELIGIBILITY
Submitted work must have been aired, broadcast, published, or released during the eligibility period of
1 September 2025 - 31 August 2026.
1 September 2025 - 31 August 2026.
WHO CAN ENTER
Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing, or release in the UK during the eligibility period. The exception to this rule is the ‘Best UK Production for Non-UK Broadcast’ award, which is made by a UK team but shown outside of the UK.
DATES & FEES
2 July 2026
Call for Entries
30 July 2026
First Deadline
3 September 2026
Second Deadline
17 September 2026
Final Deadline
October 2026
Nominees Announced
20 November 2026
Awards Ceremony
2 Jul – 30 Jul 2026
Single Entry: ACADEMY MEMBER - £275 + VAT
Campaign Entry: ACADEMY MEMBER - £325 + VAT
Single Entry: NON-MEMBER - £325 + VAT
Campaign Entry: NON-MEMBER - £375 + VAT
31 July – 3 September 2026
Single Entry: ACADEMY MEMBER - £325 + VAT
Campaign Entry: ACADEMY MEMBER - £375 + VAT
Single Entry: NON-MEMBER - £375 + VAT
Campaign Entry: NON-MEMBER - £425 + VAT
4 Sep – 17 Sep 2026
Single Entry: ACADEMY MEMBER - £375 + VAT
Campaign Entry: ACADEMY MEMBER - £425 + VAT
Single Entry: NON-MEMBER - £425 + VAT
Campaign Entry: NON-MEMBER - £475 + VAT
NEWCOMER CATEGORIES
£75 + VAT
* Key dates are subject to change without notice. Please check back often for changes.
