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As the highest honor in entertainment marketing across the globe, the GEMA Awards recognize excellence in how entertainment is brought to audiences and sustained in culture. The competition honors the work behind how stories are launched, positioned, and experienced — celebrating the ideas, execution, and collaboration that drive discovery, engagement, and lasting audience connection. These awards spotlight the campaigns and creative efforts that define moments, build fandom, and shape how entertainment lives beyond the screen.
MEET THE
JURY
JURY
become a juror
Meet the esteemed group of industry leaders who will preside over the final round of judging for the 2026 GEMA Awards: General Entertainment and Video Games!
Isabella (Weiss) Akaka
Senior Product Marketing Manager
SEGA of America
Wayne Arthur
Founder and CEO
Kaleide Agency
David Carrizales
Executive Producer & Director
Binalogue
Cynthia Clevenger
SVP Marketing
Tubi
Jason Covey
EVP, Head of Gaming
UNFOLD
Jerry Daniello
SVP, Fox Entertainment Partnerships
Fox Advertising
Alex Diamond
Vice President, Originals Marketing
HBO Max
Scott Edwards
EVP, Head of Creative Advertising
Fox Entertainment
Mike Fernandes
Art Director
Peacock TV
Aaron Goldman
EVP Creative Marketing
The Walt Disney Company
Linnea Hemenez
GEMA Board Member
Chris Hepburn
SVP Creative
Liquid Advertising
Ashley Kohler
Founder / EP
Awesome Inc
Marvin Koppejan
Founder & ECD
Woodwork Amsterdam
Ian MacRitchie
SVP, Visual Innovation Studio - Creative Advertising
Fox Entertainment
Bobby Matthews
Senior Writer, Producer, Editor
KTLA 5
Whitney McGowan
VP, Social Media and Influencer
Jeff Molyneaux
Co-Founder l Executive Producer
Riverside Entertainment
Steven Mosley
VP Creative Marketing
ABC
Sharon Ngoi
Vice President, Creative
NBC Universal
Kjetil Njoten
SVP Global Head of Creative
IMAX
Adam Novickas
Vice President, Brand and Go to Market Strategy
Ubisoft
Tony Romain
Vice President Brand Creative and Social
Fuse Media
Michael Sutton-Long
VP, Head of Creative
Tennis Channel
Yoshie Suzuki-Lahav
Head of AV Editorial
Amazon MGM Studios
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Ashlee (AV) Vaughn
Senior Director, Global Go-to-Market
2K Games
Alan Williams
Creative Director
Imaginary Forces
Jia Zheng
Senior Director, Games Marketing
Playstation
WHERE
BRILLIANCE
SHINES
BRILLIANCE
SHINES
ELIGIBILITY
Submitted work must have aired, been broadcast, published, or released during the eligibility period of January 1, 2025, through May 31, 2026.
All content submitted into the competition must be promotional content designed to market any linear and streaming programs, series, original movies, theatrical movies, audio books or brands, including channels, networks, stations, streaming platforms, or studios.
All content submitted into the competition must be promotional content designed to market any linear and streaming programs, series, original movies, theatrical movies, audio books or brands, including channels, networks, stations, streaming platforms, or studios.
WHO CAN ENTER
Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing, or release from around the world during the eligibility period.
DATES & FEES
March 10, 2026
Categories Released
March 17, 2026
Call for Entries
April 16, 2026
First Deadline
May 14, 2026
Second Deadline
August 6, 2026
Extended Final Deadline
October 2026
Nominees Announced
December 10, 2026
Awards Ceremony
March 17 – April 16, 2026
TELEVISION/STREAMING CATEGORIES
MEMBER - Single Entry: $500 | Campaign Entry: $700
NON-MEMBER - Single Entry: $600 | Campaign Entry: $800
THEATRICAL FILM CATEGORIES (Introductory Rates)
MEMBER - Single Entry: $300 | Campaign Entry: $500
NON-MEMBER - Single Entry: $400 | Campaign Entry: $600
April 17 – May 14, 2026
TELEVISION/STREAMING CATEGORIES
MEMBER - Single Entry: $600 | Campaign Entry: $800
NON-MEMBER - Single Entry: $700 | Campaign Entry: $900
THEATRICAL FILM CATEGORIES (Introductory Rates)
MEMBER - Single Entry: $400 | Campaign Entry: $600
NON-MEMBER - Single Entry: $500 | Campaign Entry: $700
May 15 – August 6, 2026
TELEVISION/STREAMING CATEGORIES
MEMBER - Single Entry: $750 | Campaign Entry: $950
NON-MEMBER - Single Entry: $850 | Campaign Entry: $1050
THEATRICAL FILM CATEGORIES (Introductory Rates)
MEMBER - Single Entry: $550 | Campaign Entry: $750
NON-MEMBER - Single Entry: $650 | Campaign Entry: $850
* Key dates are subject to change without notice. Please check back often for changes.
OF THE
YEAR
AWARDS
YEAR
AWARDS
The GEMA Of The Year Awards recognize collective achievement across the competition, celebrating organizations and teams whose work demonstrates sustained excellence over the eligibility period. These honors are determined through cumulative performance across categories, reflecting the breadth, consistency, and impact of a year’s work.
*Please be sure to credit agencies appropriately when prompted during the submission process*
ENTERTAINMENT BRAND of the Year
A special award designed to recognize the collective performance of an entertainment brand's marketing organization across the full competition.
Agency of the Year
A special award designed to recognize the collective performance of the out-of-house agency across the full competition.
ENTERTAINMENT BRAND OF THE YEAR and AGENCY OF THE YEAR Awards are determined by overall wins and final tally of points.
GEMA Laureate
10 points
Gold
5 points
Silver
3 points
Bronze
1 point
