GLOBAL
SCROLL
As the highest honor in entertainment marketing across the globe, the GEMA Awards recognize excellence in how entertainment is brought to audiences and sustained in culture. The competition honors the work behind how stories are launched, positioned, and experienced — celebrating the ideas, execution, and collaboration that drive discovery, engagement, and lasting audience connection. These awards spotlight the campaigns and creative efforts that define moments, build fandom, and shape how entertainment lives beyond the screen.
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WHERE
BRILLIANCE
SHINES
BRILLIANCE
SHINES
ELIGIBILITY
Submitted work must have aired, been broadcast, published, or released during the eligibility period of January 1, 2025, through May 31, 2026.
All content submitted into the competition must be promotional content designed to market any linear and streaming programs, series, original movies, theatrical movies now showing on television, audio books or brands, including channels, networks, stations, streaming platforms, or studios.
All content submitted into the competition must be promotional content designed to market any linear and streaming programs, series, original movies, theatrical movies now showing on television, audio books or brands, including channels, networks, stations, streaming platforms, or studios.
WHO CAN ENTER
Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing, or release from around the world during the eligibility period.
DATES & FEES
March 10, 2026
Categories Released
March 17, 2026
Call for Entries
April 16, 2026
First Deadline
May 14, 2026
Second Deadline
June 11, 2026
Final Deadline
July 23, 2026
Nominees Announced
September 24, 2026
Awards Ceremony
March 17 – April 16, 2026
Single Entry: ACADEMY MEMBER - TBA
Campaign Entry: ACADEMY MEMBER - TBA
Single Entry: NON-MEMBER - TBA
Campaign Entry: NON-MEMBER - TBA
April 17 – May 14, 2026
Single Entry: ACADEMY MEMBER - Price TBA
Campaign Entry: ACADEMY MEMBER - Price TBA
Single Entry: NON-MEMBER - Price TBA
Campaign Entry: NON-MEMBER - Price TBA
May 15 – June 11, 2026
Single Entry: ACADEMY MEMBER - Price TBA
Campaign Entry: ACADEMY MEMBER - Price TBA
Single Entry: NON-MEMBER - Price TBA
Campaign Entry: NON-MEMBER - Price TBA
* Key dates are subject to change without notice. Please check back often for changes.
OF THE
YEAR
AWARDS
YEAR
AWARDS
Each year, we celebrate not only the best work from across our industry but also honor the teams behind the creativity by presenting the prestigious ‘Of the Year’ (OTY) Awards in the following categories:
*Please be sure to credit agencies appropriately when prompted during the submission process*
Creative Marketing Team of the Year
A special award designed to recognize the standout in-house marketing team of the year.
Agency of the Year
A special award designed to recognize the standout out-of-house agency (does not include in-house agencies) of the year.
CREATIVE MARKETING TEAM OF THE YEAR and AGENCY OF THE YEAR Awards are determined by overall wins and final tally of points.
Gold
5 points
Silver
3 points
Bronze
1 point
