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As North America’s highest honor in entertainment marketing, the GEMA Awards recognize excellence in how entertainment is brought to audiences and sustained in culture. The competition honors the work behind how stories are launched, positioned, and experienced — celebrating the ideas, execution, and collaboration that drive discovery, engagement, and lasting audience connection. These awards spotlight the campaigns and creative efforts that define moments, build fandom, and shape how entertainment lives beyond the screen.
MEET THE JURY
Meet the esteemed group of industry leaders who will preside over the final round of judging for the 2026 GEMA Awards: General Entertainment and Video Games!
Isabella (Weiss) Akaka
Senior Product Marketing Manager
SEGA of America
Wayne Arthur
Founder and CEO
Kaleide Agency
David Carrizales
Executive Producer & Director
Binalogue
Cynthia Clevenger
SVP Marketing
Tubi
Jason Covey
EVP, Head of Gaming
UNFOLD
Jerry Daniello
SVP, Fox Entertainment Partnerships
Fox Advertising
Alex Diamond
Vice President, Originals Marketing
HBO Max
Scott Edwards
EVP, Head of Creative Advertising
Fox Entertainment
Mike Fernandes
Art Director
Peacock TV
Aaron Goldman
EVP Creative Marketing
The Walt Disney Company
Linnea Hemenez
GEMA Board Member
Chris Hepburn
SVP Creative
Liquid Advertising
Ashley Kohler
Founder / EP
Awesome Inc
Marvin Koppejan
Founder & ECD
Woodwork Amsterdam
Ian MacRitchie
SVP, Visual Innovation Studio - Creative Advertising
Fox Entertainment
Bobby Matthews
Senior Writer, Producer, Editor
KTLA 5
Whitney McGowan
VP, Social Media and Influencer
Jeff Molyneaux
Co-Founder l Executive Producer
Riverside Entertainment
Steven Mosley
VP Creative Marketing
ABC
Sharon Ngoi
Vice President, Creative
NBC Universal
Kjetil Njoten
SVP Global Head of Creative
IMAX
Adam Novickas
Vice President, Brand and Go to Market Strategy
Ubisoft
Tony Romain
Vice President Brand Creative and Social
Fuse Media
Michael Sutton-Long
VP, Head of Creative
Tennis Channel
Yoshie Suzuki-Lahav
Head of AV Editorial
Amazon MGM Studios
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Ashlee (AV) Vaughn
Senior Director, Global Go-to-Market
2K Games
Alan Williams
Creative Director
Imaginary Forces
Jia Zheng
Senior Director, Games Marketing
Playstation
WHERE
BRILLIANCE
SHINES
BRILLIANCE
SHINES
ELIGIBILITY
Submitted work must have been aired, broadcast, published, or released during the eligibility period of January 1, 2025 through May 31, 2026.
All submissions must be promotional content created to market entertainment properties or brands within the General Entertainment space.
Eligible work includes marketing created for linear television or streaming programs, series, original movies and theatrical films now available on television or streaming platforms, audiobooks, and entertainment brands, including channels, networks, stations, streaming platforms, and studios.
All submissions must be promotional content created to market entertainment properties or brands within the General Entertainment space.
Eligible work includes marketing created for linear television or streaming programs, series, original movies and theatrical films now available on television or streaming platforms, audiobooks, and entertainment brands, including channels, networks, stations, streaming platforms, and studios.
WHO CAN ENTER
Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing, or release in the United States and/or Canada during the eligibility period.
DATES & FEES
January 27, 2026
Categories Released
February 3, 2026
Call for Entries
March 5, 2026
First Deadline
April 9, 2026
Second Deadline
July 9, 2026
Extended Final Deadline
October 2026
Nominees Announced
December 10, 2026
Awards Ceremony
February 3, 2026 – March 5, 2026
Single Entry: ACADEMY MEMBER - $500
Campaign Entry: ACADEMY MEMBER - $700
Single Entry: NON-MEMBER - $600
Campaign Entry: NON-MEMBER - $800
March 6 – April 9, 2026
Single Entry: ACADEMY MEMBER - $600
Campaign Entry: ACADEMY MEMBER - $800
Single Entry: NON-MEMBER - $700
Campaign Entry: NON-MEMBER - $900
April 10 – July 9, 2026
Single Entry: ACADEMY MEMBER - $750
Campaign Entry: ACADEMY MEMBER - $950
Single Entry: NON-MEMBER - $850
Campaign Entry: NON-MEMBER - $1050
* Key dates are subject to change without notice. Please check back often for changes.
OF THE
YEAR
AWARDS
YEAR
AWARDS
The GEMA Of The Year Awards recognize collective achievement across the competition, celebrating organizations and teams whose work demonstrates sustained excellence over the eligibility period. These honors are determined through cumulative performance across categories, reflecting the breadth, consistency, and impact of a year’s work.
*Please be sure to credit brands and agencies appropriately when prompted during the submission process.
ENTERTAINMENT BRAND OF THE YEAR
A special award designed to recognize the collective performance of an entertainment brand's marketing organization across the full competition.
Agency of the Year
A special award designed to recognize the collective performance of the out-of-house agency across the full competition.
ENTERTAINMENT BRAND OF THE YEAR and AGENCY OF THE YEAR Awards are determined by overall wins and final tally of points.
GEMA Laureate
10 points
Gold
5 points
Silver
3 points
Bronze
1 point
