TV/Streaming
Promo Mojo: NHL’s Stanley Cup Playoffs Skate Into First Place
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Competition of one kind or another shapes ranker in week ended May 3.
by
May 6, 2026

NHL Hockey, as aired by Warner Bros. Discovery networks, tops the Promo Mojo ranker for the week ended May 3, making it TV’s most promoted programming for a second week in a row. During the week, the NHL's Minnesota Wild is facing off against the Colorado Avalanche in a best of seven series to advance to the Western Conference finals.

Also for the second week in a row, only one traditional broadcaster — CBS, which promotes the 50th season of Survivor in third place — makes the list.

Rounding out the ranking are Food Network, which whets appetites for 24 in 24: Last Chef Standing in second place; Fox News, which promotes its news coverage in fourth; and HGTV, which builds excitement for Rock the Block in fifth.

Notably, 24 in 24: Last Chef Standing scores the highest iSpot Attention Index (110) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) NHL Hockey, Warner Bros. Discovery

Impressions: 216,081,718
Interruption Rate: 1.44%
Attention Index: 105 (5% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $34,542
Out-of-network Est. Spend: $1,612,112

2) 24 in 24: Last Chef Standing, Food Network

Impressions: 203,456,063
Interruption Rate: 1.25%
Attention Index: 110 (10% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $863,133
Out-of-network Est. Spend: $0.00

3) Survivor, CBS

Impressions: 191,193,041
Interruption Rate: 1.41%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $759,776
Out-of-network Est. Spend: $0.00

4) News coverage, Fox News

Impressions: 186,206,364
Interruption Rate: 0.52%
Attention Index: 78 (22% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $276,143
Out-of-network Est. Spend: $0.00

5) Rock the Block, HGTV

Impressions: 171,832,471
Interruption Rate: 1.21%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $633,313
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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