Broadcasters occupy most of ranker with Tony Awards, NBA Finals and ‘Big Brother.’
by
June 3, 2026
NBC’s America’s Got Talent tops the Promo Mojo ranker for the week ended May 31, making it TV’s most promoted show.
NBC is joined by two fellow traditional broadcast networks: CBS, with the 2026 Tonys in third place and Big Brother in fifth; and ABC, which hypes the 2026 NBA Finals in fourth place.
Rounding out the list is cable network HGTV, which builds excitement for Battle on the Beach in second place.
Notably, America’s Got Talent scores the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) America's Got Talent, NBC
Impressions: 259,132,381
Interruption Rate: 1.09%
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 92%, Local 5%, VOD/OTT 3%
In-network Value: $888,480
Out-of-network Est. Spend: $774,529
2) Battle on the Beach, HGTV
Impressions: 239,400,326
Interruption Rate: 1.23%
Attention Index: 104 (4% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $941,888
Out-of-network Est. Spend: $42,367
3) 2026 Tonys, CBS
Impressions: 234,344,990
Interruption Rate: 0.97%
Attention Index: 90 (10% more interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $978,690
Out-of-network Est. Spend: $0.00
4) 2026 NBA Finals, ABC
Impressions: 204,931,118
Interruption Rate: 2.14%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 92%, Local 8%, VOD/OTT 0%
In-network Value: $1,410,291
Out-of-network Est. Spend: $975,936
5) Big Brother, CBS
Impressions: 179,679,788
Interruption Rate: 0.77%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $512,177
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
