TV/Streaming
Promo Mojo: Hockey’s Stanley Cup Playoffs Shoot, Score to Lead Ranker
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CBS is only traditional broadcaster to make this week’s list with ‘Survivor.’
by
April 29, 2026

NHL Hockey, as aired by Warner Bros. Discovery networks, tops the Promo Mojo ranker for the week ended April 26, making it TV’s most promoted programming.

Only one traditional broadcaster — CBS, which promotes the 50th season of Survivor in fifth place — makes the list. Last week, CBS had a trio of dramas on this list: NCIS in third place, Matlock in fourth and Marshals in fifth.

Rounding out the ranking are HGTV with Rock the Block in second, trading places with NHL Hockey from last week; Food Network, which whets appetites for 24 in 24: Last Chef Standing in third; and CNN, which promotes new docuseries Kara Swisher Wants to Live Forever in fourth.

Notably, Kara Swisher Wants to Live Forever scores the highest iSpot Attention Index (135) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) NHL Hockey, Warner Bros. Discovery networks

Impressions: 269,475,266
Interruption Rate: 1.19%
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $2,306
Out-of-network Est. Spend: $1,825,150

2) Rock the Block, HGTV

Impressions: 247,917,633
Interruption Rate: 1.14%
Attention Index: 109 (9% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $828,532
Out-of-network Est. Spend: $105,328

3) 24 in 24: Last Chef Standing, Food Network

Impressions: 198,509,847
Interruption Rate: 1.24%
Attention Index: 117 (17% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $744,638
Out-of-network Est. Spend: $0.00

4) Kara Swisher Wants to Live Forever, CNN

Impressions: 178,311,673
Interruption Rate: 0.80%
Attention Index: 135 (35% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $453,955
Out-of-network Est. Spend: $0.00

5) Survivor, CBS

Impressions: 170,623,106
Interruption Rate: 1.28%
Attention Index: 95 (5% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $687,307
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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