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Music brands and experiences company Loud House Group launched Tuesday with plans to “modernize the artist brand space while elevating the fan experience,” according to a release.  

Focused on music, culture and entertainment, the Loud House Group will work with artists and creatives to create long-term brand equity. From merchandise and brands to experiences and enterprises, Loud House Group offers a suite of strategic, creative, e-commerce and distribution services. 

“There is a massive opportunity to transform and modernize a multi-billion-dollar market by creating a new platform in partnership with artists and creatives obsessively focused on developing brands, products, and experiences that their fans crave,” said CEO Dan Goldberg, a 20-year veteran of the music industry, including global leadership roles at Fanatics and Warner Music Group. 

Based on the premise that artists and creatives deserve more opportunities and flexibility to develop their own brand universe and that superfans want the best products and experiences, Loud House Group has assembled a leadership team focused on building a next-generation business that takes a 360-degree view of brand-building. 

The company was created by Preface Global in partnership with Loud House Co-Founders Lauren Wilhelm, who comes from Amazon and will also serve as COO, and Mike Palermo, who comes from Junk Food Clothing and will also serve as chief creative officer. 

“We are partnering with artists, supporting their connection to superfans with products they want, where they want them, and when they want them,” said Wilhelm, in a statement. “We have developed the infrastructure to support both artists and fans and deliver an optimal merchandise experience. With strong financial capacity, the company is scaling rapidly to deliver an elevated and premium offering.”

The Loud House Group leadership team comes with experience across brands, music and e-commerce. Besides Golberg, Wilhelm and Palermo, the team includes Managing Partner Sameer Handa; and Peter Pergola, founder and CEO of Preface Global, who will serve as executive chairman.

Loud House’s leadership team is advised by Dave Johnson, former CEO of Warner Chappell and EMI Music Publishing; Matt Signore, former president of WEA and COO of Warner Music Nashville; Tricia Biggio, co-founder and CEO of Invisible Universe; Bruce Nelson, retired vice chairman of Omnicom Group; and Paul Steele, executive partner at Triple 8 Management and principal at Good Time Entertainment. 

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