CBS’s new Silicon Valley legal drama Cupertino tops the Promo Mojo ranker for the week ended November 8, making it TV’s most promoted show for a second week in a row.
The rest of the ranking is rounded out by a pair of cable networks: Food Network, which grabs three places — second for Tournament of Champions: All-Star Christmas, third for Harry Potter: Wizards of Baking and fourth for Holiday Baking Championship — and Fox News, which promotes its Midterm Elections Special Coverage in fifth.
Notably, Tournament of Champions: All-Star Christmas scores the highest iSpot Attention Index (121) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Cupertino, CBS
Impressions: 279,340,905
Interruption Rate: 1.38%
Attention Index: 106 (6% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,126,972
Out-of-network Est. Spend: $500,370
2) Tournament of Champions: All-Star Christmas, Food Network
Impressions: 229,340,470
Interruption Rate: 1.19%
Attention Index: 121 (21% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $751,320
Out-of-network Est. Spend: $69,040
3) Harry Potter: Wizards of Baking, Food Network
Impressions: 221,316,649
Interruption Rate: 1.21%
Attention Index: 117 (17% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $774,483
Out-of-network Est. Spend: $0.00
4) Holiday Baking Championship, Food Network
Impressions: 207,203,352
Interruption Rate: 1.20%
Attention Index: 119 (19% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $654,064
Out-of-network Est. Spend: $52,196
5) Midterm Elections Special Coverage, Fox News
Impressions: 202,491,420
Interruption Rate: 0.41%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $276,430
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
