‍

New York-based Northern Lights is bringing its associated design and branding shop Mr Wonderful and entertainment marketing specialist Northern Lights Agency under its banner. The move combines the entertainment marketing, commercial editorial, design and post offerings into one team positioned to deliver effective marketing production with efficient technology and workflow. 

“The pace of today’s creative production demands a more connected approach,” said Northern Lights Managing Director Damien Henderson in a statement. “By bringing high-level brand design together with our established editorial and finishing capabilities, we give our clients a direct line from creative strategy through delivery.”

RELATED: Inside Northern Lights' Creative Partnership with PBS

Artificial intelligence and other emerging technologies are integrated throughout Northern Lights’ secure workflow, accelerating exploration, iteration, versioning and delivery while always keeping craft at the center.

Backed by the broader capabilities of the Northern Lights Family, the studio seamlessly integrates Bodega’s production capabilities and SuperExploder’s mix, sound design and music.

“This merger makes Northern Lights simpler, more flexible and better positioned to address what our clients are asking for now and into the future,” said Northern Lights co-founder David Gioiella, also in a statement.

The studio is currently collaborating on assignments for HBO Max, Apple, Humana, NBC, Netflix, A&E, CBS Sports, Disney, J&J and PBS.