After fires ravaged Los Angeles’ Pacific Palisades and Altadena in 2025, Michael Tessler, CEO of Multihouse, got to work. In just 30 days, he and his team had built a full day fan-fest called Multicon that was specifically designed to serve fans while raising money for victims of the fires. The inaugural event sold out and raised more than $100,000 toward recovery efforts in both communities.
"Our first MultiCon was a wild experiment," Tessler said in a statement. "What started as a wildfire fundraiser became something much bigger, proof that fandom can bring people together not only to celebrate the stories they love, but to make a real difference in people's lives. We're excited to bring it back even bigger this year."
On August 8, Tessler, Multihouse and their partners are preparing to do it all again. Multicon will be held at Los Angeles’ Skirball Center with proceeds going to this year’s beneficiary, Make An Impact, a national nonprofit initiative supporting organizations focused on food security, mental health, crisis intervention, and other essential community services.
"Community-based organizations have stepped up through calm and crisis, ensuring neighbors have access to food, housing, and mental health support, all while facing razor-thin margins and federal cuts that threaten their survival," Traci Donnelly, president of Make An Impact, said, also in a statement. "Make An Impact exists for this moment, and we couldn't be more excited to unite with Hollywood's storytellers at MultiCon to help these organizations grow and thrive."
The Global Entertainment Marketing Academy (GEMA) is collaborating with Multihouse to produce the event, which will unite fans, content creators and the entertainment community.
"Entertainment has always had the power to bring people together," Stacy La Cotera, president and CEO of GEMA, said. "MultiCon is a powerful example of what happens when fandom, creativity, and purpose come together in support of something bigger than ourselves."
This year’s event features a 30th anniversary celebration of Nickelodeon’s Hey Arnold! with creator Craig Bartlett. Other guests and creators include Rob Liefeld, creator of Deadpool and X-Force; Scott M. Gimple, chief content officer of The Walking Dead universe alongside original series cast members; Daniel Logan, who portrayed Star Wars’ Boba Fett; Juju Green (Strawhat Goofy), host of iHeartRadio's “Get Rec'd” podcast; YouTube’s Reel Rejects; and gaming and lifestyle powerhouse 100 Thieves. Additional guests and creators will be announced in the coming weeks.
Beyond meeting creators and talent, attendees also will be able to take part in a cosplay competition for cash prizes, explore gaming and fan activations, and enjoy exclusive experiences. Activations include an interactive first-look at “Scum & Villainy: Rendezvous,” opening in Burbank in 2027; appearances by the 501st Legion; a special Star Wars memorabilia exhibit made possible by Rancho Obi-Wan; and the iconic Back to the Future DeLorean Time Machine alongside cast appearances from the franchise.
Tickets for MultiCon are now available, starting at $59, at multiconla.com.
