CBS’s new Silicon Valley legal drama Cupertino tops the Promo Mojo ranker for the week ended September 6, making it TV’s most promoted show. The network also grabs third place for the latest NCIS spinoff, NCIS: New York.
CBS is joined by fellow traditional broadcaster ABC, which promotes Good Morning America in fifth place.
Rounding out the top five are two cable networks: Food Network, which gives some love to new Bobby Flay vehicle Bobby Flay’s The Line in second place, and HGTV, which hypes A Very Haunted Renovation in fourth, replacing HGTV's Totally '90s House, which had led the list overthe last couple of weeks.
Notably, A Very Haunted Renovation scores the highest iSpot Attention Index (116) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Cupertino, CBS
Impressions: 187,627,697
Interruption Rate: 1.54%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 96%, Local 4%, VOD/OTT 0%
In-network Value: $737,574
Out-of-network Est. Spend: $29,670
2) Bobby Flay's The Line, Food Network
Impressions: 183,971,264
Interruption Rate: 1.41%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $714,409
Out-of-network Est. Spend: $45,599
3) NCIS: New York, CBS
Impressions: 178,578,162
Interruption Rate: 1.77%
Attention Index: 78 (22% more interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $573,152
Out-of-network Est. Spend: $0.00
4) A Very Haunted Renovation, HGTV
Impressions: 165,912,455
Interruption Rate: 1.13%
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $670,298
Out-of-network Est. Spend: $0.00
5) Good Morning America, ABC
Impressions: 154,247,120
Interruption Rate: 1.17%
Attention Index: 95 (5% more interruptions than avg.)
Imp. Types: National 85%, Local 13%, VOD/OTT 2%
In-network Value: $810,899
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
