TV/Streaming
Promo Mojo: HGTV’s ‘Totally ‘90s House’ Remains Rad for Second Straight Week
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Cable rules with CBS’ ‘Cupertino’ the only broadcast show in the mix.
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August 26, 2026

HGTV’s new celebrity home renovation competition Totally ’90s House tops the Promo Mojo ranker for the week ended August 23, making it TV’s most promoted show for a second week in a row.

HGTV is joined on the list by three fellow cable networks: CNN, which promotes new docuseries Decades in Sports in second place; Food Network, which whets appetites for returning Bobby Flay-led cooking competition Bobby’s Triple Threat in third; and National Geographic, which gives some love to new nature documentary series Lion in fifth.

Rounding out the top five is CBS, which promotes upcoming Silicon Valley legal drama Cupertino in fourth place.

Notably, Decades in Sports scores the highest iSpot Attention Index (139) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) Totally '90s House, HGTV

Impressions: 237,360,622
Interruption Rate: 1.07%
Attention Index: 117 (17% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $714,597
Out-of-network Est. Spend: $80,167

2) Decades in Sports, CNN

Impressions: 174,440,296
Interruption Rate: 0.83%
Attention Index: 139 (39% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $288,556
Out-of-network Est. Spend: $0.00

3) Bobby's Triple Threat, Food Network

Impressions: 171,008,769
Interruption Rate: 1.31%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $661,487
Out-of-network Est. Spend: $0.00

4) Cupertino, CBS

Impressions: 167,679,314
Interruption Rate: 2.19%
Attention Index: 83 (17% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $823,536
Out-of-network Est. Spend: $0.00

5) Lion, National Geographic

Impressions: 161,726,369
Interruption Rate: 2.59%
Attention Index: 93 (7% more interruptions than avg.)
In-network Value: $733,133
Out-of-network Est. Spend: $16,318

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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