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NBC’s new Reba McEntire sitcom Happy’s Place – think Reba as Cheers’ Sam Malone – tops the Promo Mojo ranker for the week ended October 20, making it TV’s most promoted show.

Traditional broadcasters dominate the ranking, with NBC joined by Fox, which promotes College Football in third place, and CBS, which gives some love to its Kathy Bates Matlock reboot in fourth place and Young Sheldon spinoff Georgie & Mandy’s First Marriage in fifth.

Fox News nabbed second place with its promotion of its Democracy ’24 campaign/election coverage in second place.

Notably, College Football has the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

1) Happy's Place, NBC

Impressions: 441,461,936

Interruption Rate: 1.93%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,982,756

Out-of-network Est. Spend: $1,330,465

2) Democracy '24, Fox News

Impressions: 291,887,846

Interruption Rate: 0.53%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $592,145

Out-of-network Est. Spend: $0.00

3) College Football, Fox

Impressions: 275,427,596

Interruption Rate: 1.36%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $951,403

Out-of-network Est. Spend: $0.00

4) Matlock (2024), CBS

Impressions: 239,470,118

Interruption Rate: 1.83%

Attention Index: 82 (18% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,269,649

Out-of-network Est. Spend: $415,903

5) Georgie and Mandy's First Marriage, CBS

Impressions: 226,116,766

Interruption Rate: 1.62%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 92%, Local 5%, VOD/OTT 3%

In-network Value: $1,082,382

Out-of-network Est. Spend: $366,997

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).