Traditional broadcast networks occupy rest of ranker with new fall releases.
Paramount Network’s Yellowstone tops the Promo Mojo ranker for the week ended October 27, making it TV’s most promoted show. The popular Western drama returns November 10 with the second half of its fifth season – two years after the first half aired.
Traditional broadcast networks round out the ranking: NBC drops to second with its new Reba McEntire sitcom Happy’s Place, while CBS takes up the rest of the ranker with Kathy Bates-starrer Matlock in third, and returning action dramas Fire Country and Tracker in fourth and fifth.
Notably, Tracker has the highest iSpot Attention Index (143) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by G.E.M.A. has partnered with and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
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1) Yellowstone, Paramount Network
Impressions: 316,141,895
Interruption Rate: 1.81%
Attention Index: 133 (33% fewer interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $822,682
Out-of-network Est. Spend: $99,713
2) Happy's Place, NBC
Impressions: 265,717,891
Interruption Rate: 1.86%
Attention Index: 95 (5% more interruptions than avg.)
Imp. Types: National 92%, Local 5%, VOD/OTT 3%
In-network Value: $1,955,726
Out-of-network Est. Spend: $329,177
3) Matlock (2024), CBS
Impressions: 208,680,847
Interruption Rate: 1.09%
Attention Index: 141 (41% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $821,423
Out-of-network Est. Spend: $169,201
4) Fire Country, CBS
Impressions: 206,900,437
Interruption Rate: 0.98%
Attention Index: 139 (39% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $622,905
Out-of-network Est. Spend: $168,783
5) Tracker, CBS
Impressions: 205,113,980
Interruption Rate: 1.16%
Attention Index: 143 (43% fewer interruptions than avg.)
Imp. Types: National 94%, Local 3%, VOD/OTT 3%
In-network Value: $481,538
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
