Paramount Network’s Yellowstone tops the Promo Mojo ranker for the week ended December 15, making it TV’s most promoted show.

Live TV gets some love in the form of NFL Football (various networks and platforms) in second place, the 2025 Golden Globe Awards (CBS) in fourth and Today (NBC) in fifth.

Rounding out the ranking in third place is Fox’s upcoming medical drama Doc.

Notably, NFL Football scores the highest iSpot Attention Index (152) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) Yellowstone, Paramount Network

Impressions: 214,330,605

Interruption Rate: 5.85%

Attention Index: 64 (36% more interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $556,620

Out-of-network Est. Spend: $307,418

2) NFL Football, various networks and platforms

Impressions: 208,350,122

Interruption Rate: 1.42%

Attention Index: 152 (52% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $15,701,408

Out-of-network Est. Spend: $4,435,041

3) Doc, Fox

Impressions: 174,198,840

Interruption Rate: 2.83%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $4,047,201

Out-of-network Est. Spend: $1,168,276

4) 2025 Golden Globe Awards, CBS

Impressions: 199,004,805

Interruption Rate: 1.05%

Attention Index: 130 (30% more interruptions than avg.)

In-network Value: $3,994,421

Out-of-network Est. Spend: $0.00

5) Today, NBC

Impressions: 167,303,690

Interruption Rate: 1.46%

Attention Index: 71 (29% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,509,264

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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