‍

NBC’s upcoming 2026 Milan Cortina Winter Olympics coverage tops the Promo Mojo ranker for the week ended January 18, making it TV’s most promoted programming. The network also grabs fifth place for mockumentary sitcom Stumble.

NBC is joined on the ranking by two fellow traditional broadcasters: Fox, which promotes medical comedy-drama Best Medicine in second place, and ABC, which hypes the new season of American Idol in third.

Rounding out the list is cable network FX, which gives some love to new sci-fi horror series The Beauty in fourth.

Notably, American Idol scores the highest iSpot Attention Index (108) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) 2026 Milan Cortina Winter Olympics, NBC

Impressions: 335,132,136

Interruption Rate: 1.30%

Attention Index: 78 (22% more interruptions than avg.)

Imp. Types: National 89%, Local 9%, VOD/OTT 2%

In-network Value: $1,599,966

Out-of-network Est. Spend: $31,242

2) Best Medicine, Fox

Impressions: 245,826,892

Interruption Rate: 1.83%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $193,572

Out-of-network Est. Spend: $1,547,906

3) American Idol, ABC

Impressions: 216,274,362

Interruption Rate: 1.11%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,999,654

Out-of-network Est. Spend: $0.00

4) The Beauty, FX

Impressions: 215,020,579

Interruption Rate: 2.13%

Attention Index: 92 (8% more interruptions than avg.)

Imp. Types: National 98%, Local 2%, VOD/OTT 0%

In-network Value: $3,297,172

Out-of-network Est. Spend: $59,627

5) Stumble, NBC

Impressions: 214,969,429

Interruption Rate: 1.02%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 98%, Local 2%, VOD/OTT 0%

In-network Value: $345,116

Out-of-network Est. Spend: $896,560

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).