NBC makes list with ‘The Voice,’ while Fox grabs two slots for ‘Rescue: HI-Surf’ and ‘The Floor.’
NBC’s new Zachary Quinto vehicle Brilliant Minds tops the Promo Mojo ranker for the week ended September 22, making it TV’s most promoted show. The network also grabs third place for The Voice.
Traditional broadcast networks sweep the top five, with NBC joined by Fox, which hypes new action drama Rescue: HI-Surf in second place and returning trivia game show The Floor, hosted by Rob Lowe,in fourth, and ABC, which shows up for its new medical drama Doctor Odyssey in fifth.
Notably, The Floor scores the highest iSpot Attention Index (124) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
1) Brilliant Minds, NBC
Impressions: 694,894,686
Interruption Rate: 2.62%
Attention Index: 88 (12% more interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $3,301,627
Out-of-network Est. Spend: $2,930,358
2) Rescue: HI-Surf, Fox
Impressions: 665,972,561
Interruption Rate: 2.80%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 86%, Local 11%, VOD/OTT 3%
In-network Value: $767,605
Out-of-network Est. Spend: $2,567,331
3) The Voice, NBC
Impressions: 541,506,812
Interruption Rate: 2.18%
Attention Index: 79 (21% more interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $4,582,944
Out-of-network Est. Spend: $1,240,868
4) The Floor, Fox
Impressions: 382,268,567
Interruption Rate: 1.98%
Attention Index: 124 (24% fewer interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $346,127
Out-of-network Est. Spend: $1,942,558
5) Doctor Odyssey, ABC
Impressions: 366,315,772
Interruption Rate: 1.95%
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 91%, Local 6%, VOD/OTT 3%
In-network Value: $1,761,637
Out-of-network Est. Spend: $1,012,760
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
