HGTV’s The Flip Off, starring exes Tarek El Moussa and Christina Haack, tops the Promo Mojo ranker for the week ended January 19, making it TV’s most promoted show.

HGTV is joined by fellow cable network TLC with new reality series Baylen Out Loud in fourth.

Traditional broadcast networks, though, have the overall edge in the top five: ABC promotes new Tim Allen sitcom Shifting Gears in second place, CBS has new Morris Chestnut medical mystery drama Watson in third, and NBC continues to hype the second season of reality game show Deal or No Deal Island in fifth.

Notably, Watson scores the highest iSpot Attention Index (147) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on videos below to open and watch in a new browser tab.]

1) The Flip Off, HGTV

Impressions: 191,711,687

Interruption Rate: 1.08%

Attention Index: 128 (28% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,107,038

Out-of-network Est. Spend: $0.00

2) Shifting Gears, ABC

Impressions: 190,536,754

Interruption Rate: 1.52%

Attention Index: 122 (22% fewer interruptions than avg.)

Imp. Types: National 82%, Local 6%, VOD/OTT 12%

In-network Value: $1,745,038

Out-of-network Est. Spend: $266,916

3) Watson, CBS

Impressions: 174,946,628

Interruption Rate: 1.16%

Attention Index: 147 (47% fewer interruptions than avg.)

Imp. Types: National 90%, Local 5%, VOD/OTT 5%

In-network Value: $1,228,127

Out-of-network Est. Spend: $26,285

4) Baylen Out Loud, TLC

Impressions: 169,498,128

Interruption Rate: 1.10%

Attention Index: 136 (36% fewer interruptions than avg.)

Imp. Types: National 95%, Local 1%, VOD/OTT 4%

In-network Value: $755,763

Out-of-network Est. Spend: $0.00

5) Deal or No Deal Island, NBC

Impressions: 166,776,860

Interruption Rate: 1.91%

Attention Index: 118 (18% fewer interruptions than avg.)

Imp. Types: National 91%, Local 3%, VOD/OTT 6%

In-network Value: $603,939

Out-of-network Est. Spend: $441,352

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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