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ABC’s new medical drama Doctor Odyssey – a sort of Love Boat meets Grey’s Anatomy from uber-producer Ryan Murphy – tops the Promo Mojo ranker for the week ended September 29, making it TV’s most promoted show. 

Traditional broadcast networks sweep the top five, with ABC joined by NBC, which hypes The Voice in second place and its new Zachary Quinto drama Brilliant Minds in fourth; CBS, which elevates new reality competition The Summit to third; and Fox, which gets moving with new action drama Rescue: HI-Surf in fifth.

Notably, The Summit scores the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) Doctor Odyssey, ABC

Impressions: 462,433,643

Interruption Rate: 2.89%

Attention Index: 74 (26% more interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $3,303,664

Out-of-network Est. Spend: $1,116,129

2) The Voice, NBC

Impressions: 439,695,678

Interruption Rate: 2.04%

Attention Index: 81 (19% more interruptions than avg.)

Imp. Types: National 90%, Local 6%, VOD/OTT 4%

In-network Value: $3,554,648

Out-of-network Est. Spend: $233,264

3) The Summit, CBS

Impressions: 421,281,167

Interruption Rate: 1.30%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $2,108,480

Out-of-network Est. Spend: $164,738

4) Brilliant Minds, NBC

Impressions: 387,650,661

Interruption Rate: 2.44%

Attention Index: 82 (18% more interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $3,645,171

Out-of-network Est. Spend: $375,305

5) Rescue: HI-Surf, Fox

Impressions: 301,673,674

Interruption Rate: 2.20%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 88%, Local 8%, VOD/OTT 4%

In-network Value: $821,553

Out-of-network Est. Spend: $951,617

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).