HGTV’s The Flip Off, starring exes Tarek El Moussa and Christina Haack, tops the Promo Mojo ranker for the week ended January 26, making it TV’s most promoted show for a second week in a row.

HGTV is joined on the ranking by fellow cable network Fox News, which promotes Hannity in fifth.

Traditional broadcast networks, though, have the overall edge in the top five: ABC gives some love to the new season of The Bachelor in second place, CBS promotes new Morris Chestnut medical mystery drama Watson in third, and Fox hypes new survival competition Extracted in fourth.

Notably, Watson scores the highest iSpot Attention Index (163) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor’s note: Right click videos below to watch in new browser tab.]

1) The Flip Off, HGTV

Impressions: 261,303,404

Interruption Rate: 1.28%

Attention Index: 128 (28% fewer interruptions than avg.)

Imp. Types: National 97%, Local 0%, VOD/OTT 3%

In-network Value: $1,503,176

Out-of-network Est. Spend: $0.00

2) The Bachelor, ABC

Impressions: 216,136,216

Interruption Rate: 1.22%

Attention Index: 143 (43% fewer interruptions than avg.)

Imp. Types: National 86%, Local 8%, VOD/OTT 6%

In-network Value: $1,538,786

Out-of-network Est. Spend: $586,682

3) Watson, CBS

Impressions: 188,475,576

Interruption Rate: 0.93%

Attention Index: 163 (63% fewer interruptions than avg.)

Imp. Types: National 87%, Local 6%, VOD/OTT 7%

In-network Value: $1,332,011

Out-of-network Est. Spend: $215,476

4) Extracted, Fox

Impressions: 166,466,379

Interruption Rate: 2.14%

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 90%, Local 6%, VOD/OTT 4%

In-network Value: $423,685

Out-of-network Est. Spend: $1,216,340

5) Hannity, Fox News

Impressions: 163,344,729

Interruption Rate: 0.24%

Attention Index: 145 (45% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $224,135

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).