Cable nets HGTV, Food and ESPN take other three spots.
by
January 7, 2026
Fox’s The Masked Singer tops the Promo Mojo ranker for the week ended January 4, making it TV’s most promoted show. The network also grabs fifth place for medical drama Doc.
Rounding out the ranking are three cable networks: HGTV, which promotes Ugliest House in America in second place; Food Network, which whets appetites for Baking Championship: Next Gen in third; and ESPN, which hypes NFL Football in fourth.
Notably, Baking Championship: Next Gen and Doc are tied in scoring the highest iSpot Attention Index (102) in the ranking, meaning viewers were on average highly likely to watch their promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) The Masked Singer, Fox
Impressions: 331,618,854
Interruption Rate: 1.78%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 98%, Local 2%, VOD/OTT 0%
In-network Value: $263,546
Out-of-network Est. Spend: $2,453,024
2) Ugliest House in America, HGTV
Impressions: 322,941,087
Interruption Rate: 1.00%
Attention Index: 79 (21% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,105,700
Out-of-network Est. Spend: $321,992
3) Baking Championship: Next Gen, Food Network
Impressions: 307,389,889
Interruption Rate: 1.22%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,447,857
Out-of-network Est. Spend: $527,146
4) NFL Football, ESPN
Impressions: 280,589,562
Interruption Rate: 2.13%
Attention Index: 57 (43% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $3,581,050
Out-of-network Est. Spend: $0.00
5) Doc, Fox
Impressions: 277,384,855
Interruption Rate: 1.77%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $794,895
Out-of-network Est. Spend: $1,847,351
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
