NBC takes first with college ball and fifth with the NFL as everyone returns to the gridiron.
It’s almost fall, y’all, and football is back. NBC’s College Football tops the Promo Mojo ranker for the week ended September 1, making college ball TV’s most promoted programming. The network also grabs fifth place to hype NFL Football.
NBC is joined by fellow traditional broadcast network ABC, which gives some love to its new crime dramedy High Potential in fourth place.
Rounding out the chart are MTV, which drums up excitement for the 2024 MTV Video Music Awards — set to air Sept. 11 — in second place, and Fox News, which promotes its continuing Democracy ’24 political campaign coverage in third.
Notably, Democracy ’24 scores the highest iSpot Attention Index (137) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on video to watch in a new browser tab.]
1) College Football, NBC
Impressions: 283,002,403
Interruption Rate: 1.80%
Attention Index: 93 (7% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,197,600
Out-of-network Est. Spend: $270,394
2) 2024 MTV Video Music Awards, MTV
Impressions: 271,497,489
Interruption Rate: 3.05%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $774,710
Out-of-network Est. Spend: $212,224
3) Democracy '24, Fox News
Impressions: 261,651,048
Interruption Rate: 0.54%
Attention Index: 137 (37% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $543,394
Out-of-network Est. Spend: $0.00
4) High Potential, ABC
Impressions: 227,412,747
Interruption Rate: 1.12%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $1,208,153
Out-of-network Est. Spend: $0.00
5) NFL Football, NBC
Impressions: 203,611,837
Interruption Rate: 1.74%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $1,025,802
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
