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Promo Mojo: CBS Goes All In for Last Year’s Top Rookie ‘Tracker’
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Broadcasters hold four of top five slots with NBC and ABC also making the list.

CBS’s action drama Tracker tops the Promo Mojo ranker for the week ended October 13, making it TV’s most promoted show.

Traditional broadcasters dominate the ranking, with CBS joined by NBC, which promotes crime drama The Irrational in second place and new Reba McEntire sitcom Happy’s Place in fifth, along with ABC, which gives some love to the fourth season of its hit comedy Abbott Elementary in third.

Rounding out the ranking is Fox News, which promotes its Democracy ’24 campaign/election coverage in fourth place.

RELATED: Promo Mojo: 

Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

1) Tracker, CBS

Impressions: 363,646,052
Interruption Rate: 1.68%
Attention Index: 94 (6% more interruptions than avg.)
Imp. Types: National 88%, Local 8%, VOD/OTT 4%
In-network Value: $971,716
Out-of-network Est. Spend: $301,068

2) The Irrational, NBC

Impressions: 268,012,615
Interruption Rate: 2.53%
Attention Index: 73 (27% more interruptions than avg.)
Imp. Types: National 93%, Local 4%, VOD/OTT 3%
In-network Value: $1,512,496
Out-of-network Est. Spend: $874,543

3) Abbott Elementary, ABC

Impressions: 261,856,565
Interruption Rate: 1.52%
Attention Index: 98 (2% more interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $1,602,945
Out-of-network Est. Spend: $239,873

4) Democracy '24, Fox News

Impressions: 247,133,246
Interruption Rate: 0.50%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $316,192
Out-of-network Est. Spend: $0.00

5) Happy's Place, NBC

Impressions: 241,753,742
Interruption Rate: 2.35%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $2,257,329
Out-of-network Est. Spend: $536,298

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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