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The MTV Video Music Awards — set to air Sept. 11 — top the Promo Mojo ranker for the week ended Aug. 25, making it TV’s most promoted show.

Cable networks sweep the chart, with MTV joined by Discovery, which hypes paranormal reality series Expedition X in second place; Nickelodeon, which gives some love to Nickelodeon Movie Madness (family-friendly movies airing on Fridays in primetime) in third; USA, which plugs reality competition The Anonymous in fourth; and CNN, which promotes upcoming comedy quiz show Have I Got News For You (the American version of a long-running BBC series) in fifth.

Notably, the 2024 MTV Video Music Awards scores the highest iSpot Attention Index (108) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's Note: Right click on videos to watch them in a new browser window.]

1) 2024 MTV Video Music Awards, MTV

Impressions: 206,004,056

Interruption Rate: 2.74%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $621,414

Out-of-network Est. Spend: $0.00

2) Expedition X, Discovery

Impressions: 188,901,041

Interruption Rate: 1.25%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $560,716

Out-of-network Est. Spend: $0.00

3) Nickelodeon Movie Madness, Nickelodeon

Impressions: 180,014,310

Interruption Rate: 1.87%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $624,687

Out-of-network Est. Spend: $0.00

4) The Anonymous, USA

Impressions: 177,352,563

Interruption Rate: 2.06%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $772,589

Out-of-network Est. Spend: $232,211

5) Have I Got News For You, CNN

Impressions: 172,805,124

Interruption Rate: 1.79%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $315,736

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).