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The 2026 FIFA World Cup on Fox tops the Promo Mojo ranker for the week ended July 5, making it TV’s most promoted programming for the fourth straight week.

Fox is joined on the list by fellow traditional broadcast network CBS, which promotes Big Brother in second place (up from third last time).

Rounding out the top five: Fox News promotes its America 250 coverage in third place; Warner Bros. Discovery networks TNT and TruTV, along with streaming platform DAZN, hypes The Fight — the WBC World Lightweight Championship match between Lamont Roach Jr. and William Zepeda slated for Aug. 1 — in fourth place; and Discovery gives some love to Shark Week (July 26-Aug. 1) in fifth.

Notably, the 2026 FIFA World Cup scores the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) 2026 FIFA World Cup, Fox

Impressions: 475,703,772

Interruption Rate: 2.05%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 95%, Local 5%, VOD/OTT 0%

In-network Value: $2,165,264

Out-of-network Est. Spend: $34,968

2) Big Brother, CBS

Impressions: 260,563,433

Interruption Rate: 2.23%

Attention Index: 86 (14% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,148,008

Out-of-network Est. Spend: $0.00

3) American 250 coverage, Fox News

Impressions: 184,677,155

Interruption Rate: 0.55%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $311,486

Out-of-network Est. Spend: $0.00

4) The Fight, Warner Bros. Discovery

Impressions: 181,526,486

Interruption Rate: 1.78%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $4,952

Out-of-network Est. Spend: $801,491

5) Shark Week, Discovery

Impressions: 158,068,804

Interruption Rate: 2.27%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $469,108

Out-of-network Est. Spend: $128,861

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).