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ABC’s telecast of the 2024 CMA Awards leads the Promo Mojo ranker for the week ended November 24, making it TV’s most promoted show. The network also snags fourth place for Good Morning America and fifth for Dancing With the Stars.

ABC is joined by fellow traditional broadcaster NBC, which hypes its new hospital sitcom St. Denis Medical in third place.

Rounding out the ranking is Hallmark Channel, which gives some love to its new Christmas movie Three Wiser Men and a Boy in second place.

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) 2024 CMA Awards, ABC

Impressions: 264,914,705

Interruption Rate: 1.52%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $3,119,745

Out-of-network Est. Spend: $554,560

2) Three Wiser Men and a Boy, Hallmark Channel

Impressions: 178,156,031

Interruption Rate: 6.04%

Attention Index: 52 (48% more interruptions than avg.)

Imp. Types: National 95%, Local 1%, VOD/OTT 4%

In-network Value: $532,264

Out-of-network Est. Spend: $649,001

3) St. Denis Medical, NBC

Impressions: 177,517,238

Interruption Rate: 2.06%

Attention Index: 67 (33% more interruptions than avg.)

Imp. Types: National 93%, Local 4%, VOD/OTT 3%

In-network Value: $3,467,755

Out-of-network Est. Spend: $59,505

4) Good Morning America, ABC

Impressions: 168,920,912

Interruption Rate: 1.35%

Attention Index: 83 (17% more interruptions than avg.)

Imp. Types: National 90%, Local 9%, VOD/OTT 1%

In-network Value: $1,439,515

Out-of-network Est. Spend: $0.00

5) Dancing With the Stars, ABC

Impressions: 157,545,597

Interruption Rate: 1.02%

Attention Index: 87 (13% more interruptions than avg.)

Imp. Types: National 95%, Local 5%, VOD/OTT 0%

In-network Value: $1,973,237

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).