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Koi Gives Globo’s ‘Girl of the Moment’ a Vintage Shine
INTROSTORYGALLERYCREDITS
Portuguese novela is set in late 1950s Rio.
by
December 4, 2024

Globo’s telenovela Garota do Momento (Girl of the Moment) takes viewers back in time to Rio de Janeiro in 1958. It tells the story of Beatriz (Duda Santos), a young woman who travels to the city looking for her mother and finds herself the poster girl for the perfume company and in the middle of several complicated relationships.

Rio and New York City-based Koi Factory – winner of multiple awards from G.E.M.A.’s progenitor, Promax – created the series’ retro 2D animated title sequence, which is set to Little Richard’s anthem of the time, “Tutti Frutti.” Koi gives the sequence a vintage feel, keeping the animation simple and the palette a bit washed out.

Garota do Momento premiered November 4 in Brazil on Globo. 

Credits

Client: Globo

Agency: Koi Factory

Director: Luciana Jordão and Paulo Visgueiro

Executive Producer: Luciana Jordão

Account Executive, Producer: Erica Mathias

Art Direction: Luciana Jordão, Paulo Visgueiro

StoryReel: Ricardo Sasaki

Concept Art, Art Assets: Bernardo Rebello, Paulo Visgueiro

2D Animation: Andrew Gledson, Dani Fischer, Catarina Niéro, Karina Monteiro, Felippe Steffens, Gabriel Jimenez, Louise Bonne, Rômulo Teixeira

2D VFX/Motion Design: Paulo Visgueiro

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