Corina Capuano has joined Los Angeles-based creative studio Makiné as chief brand officer. Capuano previously was vice president, creative at FX Networks.
Makiné CEO Maria Alejandra Padua has been reshaping the studio’s executive suite to enhance its branding and marketing offerings to entertainment, advertising, media and technology clients worldwide. As a result, Jesus M. Rodriguez moves into the role of chief creative officer, and Alberto Hadyar becomes chief design officer.
Already at Makiné, Capuano has served as creative director on Disney Jr.’s recent brand refresh, working closely with Hadyar, who led as executive creative director. The studio is also spearheading a rebrand for Disney Channel.
“Cori is a true trailblazer on a global scale, opening the doors for many agencies, designers, and women throughout her career as an entertainment executive,” said Padua in a statement. “She’s not just a marketer; she’s on the frontlines as a strategic thinker and creative leader, ensuring all decision-makers and partners are in lockstep from the big-picture concept to the minor design details. Cori brings a deep passion for the brand development process and mastery as a cultural and visual translator.”
“It was important to join a place that provides a joyful experience and surrounds you with good people and beautiful work,” said Capuano. “Makiné is all these things and wholeheartedly embraces my brand strategy and design expertise. I want people to come to us because we’re inspiring the world. With my brand-side experience, I can have an active voice and make meaningful business connections within entertainment and beyond. I can’t wait to be out there helping our clients create an ethos for their services and products, not just their visuals.”
As VP, creative at FX Networks, Capuano oversaw campaigns for FX Originals shows, including Pose, Cake and The Premise. She was part of the FX Diversity and Inclusion team, leading all PSA campaigns and social justice initiatives for the network, and a member of an internal task force, developing topics for discussion within the company., It was in that role that Capuano first collaborated with Makiné on the “Fearless Pioneers” campaign for Hispanic and Latinx Heritage Month.
“We just had amazing synergy from the get-go,” said Capuano. “We spoke the same language regarding ideas, visuals, and design, so communication was seamless. They could take everything I had in mind and elevate it exponentially. I pushed for them as a go-to partner since they understood how to make an impact with our multicultural and social justice initiatives.”
Prior to working for FX, Capuano led the Fox International creative team in charge of rebrands for Fox Entertainment, Fox Sports Global, Nat Geo Mundo, and other Fox sub-brands internationally. In addition, she spearheaded the international campaign for the renowned series The Walking Dead.
Capuano also spent over a decade as a VP at Fox LATAM Channels in Buenos Aires, Argentina, where she pioneered the Fox LATAM Creative Hub, building an in-house agency serving Latin America, Europe, and Asia from the ground up.
A frequent lecturer on the art of television, design, and communications, Capuano has also taught design and typography at the University of Buenos Aires, Argentina. Her work has been recognized by the New York Festivals, Clios, FIAP, and Promax.
